Episode 15: Breakfast Cereal

This week, we revisit the breakfast cereals of our youth and ask, once and for all, if they’re really as good as we thought they were. What happened to Cracklin’ Oat Bran? Why is Lucky the Leprechaun making that face? What cereal was stolen by a rabbit, was the Hamburglar involved, and why can’t we keep this stuff straight? Join us as we share five bowls of sugar and call it lunch.

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26 thoughts on “Episode 15: Breakfast Cereal

  1. Allison Jones

    OM NOM Cracklin’ Oat Bran is the absolute best.

    “Box of rox” would sell, I’m sure.

    It was Trix! The rabbit was stealing Trix from the kids… but they would say “Silly Rabbit Trix are for Kids”

  2. Laurel

    i used to LOVE cracklin’ oat bran!! what did happen to that?? also, remember ‘nut’n honey’? the one with the commercials in which people would cheekily reply ‘nut’n, honey!’ when asked simple questions like ‘what’s that you’re eating?’

    oh, the cereal hilarity. ;)

  3. riye

    I miss Cinnamon Toast Crunch. (sniff sniff) My bf calls Cracklin Oat Bran “Crack and Oat Bran”–he says it tastes too much like cookies. Not sure why that’s a bad thing.

    1. mamster Post author

      That’s it! I was fusing the rabbit and the Cookie Crook together in some kind of monstrous hybrid! Thanks.

      P.S.: I’m going to assume Nutella Nutterson is your real name, and don’t you dare tell me different.

  4. Mary

    So funny! I saw the title of your post and immediately thought of Cracklin’ Oat Bran. That stuff was so good and SO sweet. I grew up in a Grape Nuts household, so no cartoon characters for me.

  5. erik

    great episode…

    when i was a little kid (mid-70s) i didn’t recall grams of sugar being shown on the boxes; my mom wouldn’t buy anything where sugar was among the first 3 ingredients. since then the manufacturers have caught on and broken the sugar down into dextrose, “evaporated cane juice,” etc.

    my favorite contraband cereal as a kid was cocoa krispies (i trumpet happ-i-ly) but my adult cereal eating disappointment is wheaties: i think they changed it to make it sweeter (maltier?), and i liked it better as i remember it.

    cinnamon toast crunch is fantastic – even most store brand versions are really good too.

  6. erica

    Will the cereal taste different when paired with soy milk? How about sprinkled with blueberries, or dried cranberries? Another round of taste test!

  7. Shin Bikkuri

    Thank you for your podcasts. Living longterm in Japan, I find myself occasionally needing to hear ‘real’ English conversation to stay sane. A friend brought a Sansa audio device to my wedding in April with a few of your podcasts pre-loaded. I listen on the train between Ise and Tsu everyday.

    I almost stopped listening because of Matthew’s horrible pronunciation of ‘kabocha’ during the squash episode, but he redeemed himself nicely with his pronunciation of ‘onigiri’. (It wasn’t just because he pretended to know.)

    Anyhow, tonight on my way home, I’ll hear about cereal… I imagine there won’t be a cooking sequence, so I’m hoping for a rant, or at least an attempt to eat something poisonous.

    Erik Hammond

    1. mamster Post author

      In my defense, “kabocha” is both an English and Japanese word, with different pronunciations, and onigiri is not–yet. We’ll work on that.

  8. Virginia

    while pregnant with my son I discovered the perfect way to eat Cinnamon toast cruch… with Chocolate milk. Try it. THink of Mexican Hot chocolate. Chocolate and cinnamon works there why not at breakfast?

  9. Denise | Chez Danisse

    Oh, you two were too hard on Lucky Charms. When the “marshmallows” get wet in the milk they are less chalky. It is also possible that I have very bad taste in sugar cereals. I enjoy the lowly Shredded Wheat and Grape-Nuts, so I might not be qualified to share opinions here.

  10. Felicity

    Have they stopped making Cracklin Oat Bran in the US? They’ve just phased it out in the UK where it was called Crunchy Oat Bran – I had thought I could still get it on my annual NY trip in the fall – oh no! I used to love it with plain fromage frais and chopped agen prunes…

  11. Erica

    My brother and I grew up in a non-junk-food household. But when we went on vacation, we were each allowed to pick one box of sugar cereal. My brother picked Apple Jacks and I picked Peanut Butter Captain Crunch. The boxes were GONE within 24 hours. This is still a very strong childhood memory that makes me smile….

  12. Kirsten

    My husband and I loved this episode. Based on your preferences in this and the Junk Food episode, we were wondering if you prefer more sweet/sour/fruity/gummy candies or those of the chocolate/caramel/rich variety. We have a theory we’re working on. :)

  13. sarah

    I laughed so hard, during this episode. My family applied these same rules to cereal and now my kids live within a similar regime. Cinnamon Life cereal and Cracklin Oat Bran were my favs. My kids beg me for Cinnamon Toast Crunch – I just may need to give in.

    1. mamster Post author

      We had this conversation:

      Molly: “Wait, we don’t have any pictures of us eating cereal? Should we cut that out of the show?”

      Matthew: “Nah, no one will demand pictures of us eating cereal.”

      So, THANKS A LOT, Jillian. :)

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